Glossary Term
Lifetime Client Value
The total revenue value a client is expected to generate across the full relationship with a spa.
Definition
Lifetime client value estimates how much economic value a guest creates over time through repeat services, retail purchases, memberships, and referrals. It helps owners think beyond one booking.
Example
A spa with modest first-visit profit can still have strong economics if the client returns regularly and buys retail over time.
Why It Matters
Lifetime client value is only meaningful when retention quality is real. Inflated assumptions around frequency, loyalty, or spend can make the number misleading.