Glossary

Spa Business Glossary

Plain language definitions for spa business terms, operating metrics, pricing concepts, and recurring industry shorthand.

A

Average Ticket The average amount a client spends in a single transaction across services, retail, or both.

B

Booking Window The amount of time between when a guest books and when the appointment takes place.

L

Lifetime Client Value The total revenue value a client is expected to generate across the full relationship with a spa.

M

Membership Model A recurring revenue structure that gives members access to services, benefits, or preferred pricing over time.

R

Rebooking Rate The percentage of guests who schedule their next appointment before leaving the current one. Retail Attachment Rate The share of service transactions that also include a retail product purchase.

S

Service Utilization The share of available treatment capacity that is actually booked and delivered.

T

Treatment Menu The structured list of services, durations, prices, and upgrade options a spa offers to guests.

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