Glossary Term
Rebooking Rate
The percentage of guests who schedule their next appointment before leaving the current one.
Definition
Rebooking rate is a retention metric that shows how often guests commit to a next visit while they are still in the current service cycle. It is one of the clearest signals of repeat demand quality.
Example
If 60 out of 100 guests leave with another appointment on the books, the rebooking rate is 60 percent.
Why It Matters
High rebooking is helpful, but it should be checked against actual return behavior. Weak attendance or frequent rescheduling can make a high rebooking rate look better than it really is.