Glossary Term

Treatment Menu

The structured list of services, durations, prices, and upgrade options a spa offers to guests.

Definition

A treatment menu is the commercial and operational framework that explains what a spa sells. It shapes guest choice, provider training, pricing logic, and service capacity.

Example

A menu with clear core services, durations, and premium upgrades is easier to book and easier for the team to deliver consistently.

Why It Matters

A larger menu is not always stronger. Too many overlapping services can weaken clarity, training quality, and conversion confidence.

Related Terms

average-ticket service-utilization